Giving Trends

Reasons Individuals Become Philanthropic

• 94% have a compassion towards people in need
• 91% want to help a cause they believe in
• 68% have been personally affected by the charity
• 59% feel they owe something to community

Reasons Individuals Do Not Become Philanthropic

• 53% are uncertain about their future needs
• 49% did not like the way the request was made
• 48% think their money will not be used efficiently
• 15% find it hard to find a cause worth supporting
• 9% do not know where to make a contribution

Overall, Individuals Want To Be Philanthropic

• 85% identify themselves as highly motivated towards philanthropy
• 79% are interested in teaching philanthropy to their children
• 73% say charities need more funding
• 82% want to give more but don't know how